Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses

Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal marketing (MCIM) on employees' satisfaction through IM practices. Data were collected from 110 nurses of Imam Jafar Sadegh hospital. The results of structural equation modeling showed the signifcant effect of MCIM on IM practices (formal internal marketing, informal internal marketing and responsiveness). But verse to what was assumed, there was no signifcant relation between IM and employees' satisfaction

Development of Causal Model of Sustainable Hospital Supply Chain Management Using the Intuitionistic Fuzzy Cognitive Map (IFCM) Method

Purpose: Service industry is a massive sector accounting for about two-thirds of GDP of developed economies and is the field of an intensive competition between service companies and their supply chains. As a result, service supply chain management has become a subject of growing interest to researchers and business analysts. Healthcare industry is among the largest service industries with the highest potential for improvement in sustainability performance. The purpose of this study was to identify the concepts influencing the sustainability of hospital supply chain and provide a causal model for sustainable supply chain of hospital service. two aspects of contribution are identified for this research. Design/methodology/approach: In this study, concepts that influence the sustainability of a hospital service supply chain were identified by in-depth interviewing of 18 experts in hospitals of Kerman, Iran. Delphi method was used to reorganize the initial concepts into 15 concepts, Thus, a framework for sustainable supply chain of the hospital is proposed in the present study. This is the first contribution of this study. The second contribution is using the intuitive fuzzy cognitive map method for the relationship between extracted concepts. Findings: Delphi method was used to reorganize 68 initial concepts into 15 concepts Contains: demand management, resource and capacity management, customer relationship management, supplier relationship management, service management, information management, financial performance management, Attention to the environment, contamination, energy consumption, legal requirements, employees, community and stakeholders, social accountability and business ethics. The results indicate that service delivery management is highly central among other concepts. Originality/value: with focusing on concepts such as service management, and capacity and resources management, The sustainability of the hospital supply chain can be improved.Peer Reviewe

Proposing Model with an Integrating ANP and PROMETHEE for Ranking Websites Based on Usability Criteria

Web services cover most of the users with dramatic reduction the physical presence of individuals and increased quality of web sites. Applicability of web sites as a means to ensure the proper design of systems and products for human use. The purpose of this research is study of usability of websites. Research model is formed using variables include clarity and accuracy of content, search and effective results, prevention and correction of errors and efficient. This research is based on objective, practical and based on the methods descriptive. In this research Statistical population is web sites in Yazd offices and four sites were selected through selective sampling. In order to rank the sites used the integration of ANP and PROMETHEE method. The innovation of this research is ranking the websites using ANP and PROMETHEE method. The results show that the telecommunication website of Yazd has greater usability than investigated websites. This study provides useful information of the usability scope of websites and can be valuable for researchers and webmasters. It also offers suggestions for improving usability of before mentioned websites

The Effect of Customer Relationship Management on Organizational Performance Aspects (Case Study: 3 to 5 Star Hotels of Mashhad)

The purpose of the present research is to investigate the effect of CRM on organizational performance aspects in 3- to 5-star hotels of Mashhad. To do so, the effect of four CRM dimensions (including focus on main customers, CRM organization, knowledge management, and technology-based CRM) on each performance aspect (including financial affairs, customers, internal processes, and learning and development) was investigated. This is an applied study in terms of purpose and an analytical-survey study in terms of methodology. Statistical population of the study includes Managers 3 to 5 star hotels in Mashhad. Sample size of this research was determined as 63 hotels based on Krejcie and Morgan’s and Cohen’s Tables. Simple random sampling was used to collect data from questionnaires. Number of 75 questionnaires distributed among the managers of 3 to 5 star hotels in Mashhad. From 65 quastionaire that reclaimed, 63 of them were used

Analyzing the Factors Affecting the Satisfaction of Domestic Tourists in Yazd Province Using Fuzzy DEMATEL

Nowadays, tourism industry is considered as the main part of the global economy. tourism industry is among the most important industries capable of stimulating economic growth. Understanding what drives satisfaction for a tourist is one of the most relevant areas of research for the tourism industry. Tourists’ satisfaction is a strong indicator of their intention to visit and recommend destinations to others. This is one of the cheapest and most effective forms of marketing and development. Yazd province is important in tourism. In this research, fuzzy DEMATEL is used to investigate and modeling the relationship among effective factors in Domestic tourists’ satisfaction in Yazd province. To achieve this purpose, factors were identified after a comprehensive review of literature and fuzzy Delphi. Then to explain and evaluate the relationship among the factors, the fuzzy DEMATEL approach was used. According to the results, factors affecting the satisfaction of Yazd domestic tourists are cost levels and their fairness; public transportation performance; provided services; quality of facilities and services; tour operators’ knowledge; cleanness of places; quality of attractions; parking services; urban architecture beauty and quality; cultural values; hospitality of host community; tourism advertisement at province level; quality of tourist guide books, brochures and maps; destination facilities and infrastructure; variety of customs, traditions and cultures; variety of accommodation and entertainment services; region’s health; uniqueness of attractions; variety of tour services, souvenirs, handicrafts, food and beverage; and secondary attractions. Finally, some recommendations were offered for enhancing tourists’ satisfaction based on findings

Solving two dimensional non-guillotine cutting problem Using Particle Swarm Optimization

One of the solutions for solving cutting stock problem in different industries, such as sheet metal, lumber, glass, paper and textile, is applying ,Particle Swarm Optimization to minimize the waste of rawmaterials. This article is intended to solve two-dimensional cutting problem. In these problems, larger rectangular plates, divided into smaller rectangularsegments, aim to minimizing the number of used plates or the waste of plates by considering demand. In this article PSO is used. To enhance the efficiency of algorithm, and preventing overlap in cutting problem, the CUL algorithm is used. In order to investigate the results of algorithm, new software has been designed. This software has two ways for solving the problem. First, it ends up with optimized cutting pattern considering the number and dimension of segments and, length and width of main plate. Also, there is a possibility to give different width to software, in this case, the software gives the user the optimum cutting pattern and optimum length of main plate in addition to optimum widt

The Role of Accounting Department in Outsourcing Decision-Making (Case Study: Yazd Textile Industry)

ABSTRACT The present study seeks to examine the role of accounting as an organizational department in outsourcing decision-making. This role has been analyzed in the firms operating in textile industry. The research models is composed of independent variables including intensity of competition, firm size, firm performance, cost-leadership strategy and differentiation strategy; while the dependent variable is the degree of the accounting department involvement in outsourcing decision-making. This is an applied correlation study and the required data are collected from the questionnaires distributed. The statistical population of this study includes those firms working in the textile industry of Yazd province and the sample is composed of 175 companies selected by stratified sampling. Pearson and Spearman correlation coefficients were used to analyze the data. The findings reveal that there is a positive significant relationship between intensity of competition and size with the degree of accounting department involvement in outsourcing decision-making. However, there is no significant relationship between performance, cost-leadership strategy and differentiation strategy with the degree of accounting department involvement in outsourcing decision-making. This study opens up new suggestions about the higher efficiency of the firm. Additionally, this is a valuable research because it provides useful information on outsourcing for the researchers and managers

The conceptual framework for Agility evaluating and organizations ranking using Interval Fuzzy Electere technique (Case study: Iran Alloy Steel Industry)

The purpose of this article is to propose a technique for agility evaluation and ranking production units using verbal variables set and if-then rules. First, organization’s agility level has been evaluated by Fuzzy Agility Index (FAI), and then, production units of the organization have been ranked by Interval Fuzzy ELECTRE technique. By the use of this technique, all of the alternatives have been evaluated based on non-rating comparisons and those of ineffective have been removed. In the next stage, a four dimensional matrix has been proposed as a facilitating tool for decision making process and achievement of managers' goals. In fact, appropriate strategies have been determined for planning and decision making, according to available conditions and ideal situations.     Keywords: Agile Manufacturing System (AMS), Fuzzy logic, Fuzzy Agility Index (FAI), MCDM methods, Interval Fuzzy ELECTRE technique

Investigating the effect of green innovation dimensions on firm performance: the study in tile and ceramic industry in Yazd province

The modern world causes increased pollution and environmental problems and governments and organization‘s concerns about the environment and finally creates a concept as green innovation. This paper aims to evaluate the effect of green innovation dimensions on firm performance, with environmental performance as mediator. The firms in tile and ceramic industry in Yazd province are the target population of this study. This study proposes to evaluate green innovation practices with a particular focus on the managerial, process, product and technology innovation aspects. Structural equation modeling based on PLS method have been used to test the hypothesis. Results showed that green innovation dimensions including green process and technological innovation have significant effect directly on firm performance and also indirectly through the mediator role of environmental performance. Also, green management and product innovation effect only indirectly on firm performance

Development of Causal Model of Sustainable Hospital Supply Chain Management Using the Intuitionistic Fuzzy Cognitive Map (IFCM) Method

Purpose: Service industry is a massive sector accounting for about two-thirds of GDP of developed economies and is the field of an intensive competition between service companies and their supply chains. As a result, service supply chain management has become a subject of growing interest to researchers and business analysts. Healthcare industry is among the largest service industries with the highest potential for improvement in sustainability performance. The purpose of this study was to identify the concepts influencing the sustainability of hospital supply chain and provide a causal model for sustainable supply chain of hospital service. two aspects of contribution are identified for this research. Design/methodology/approach: In this study, concepts that influence the sustainability of a hospital service supply chain were identified by in-depth interviewing of 18 experts in hospitals of Kerman, Iran. Delphi method was used to reorganize the initial concepts into 15 concepts, Thus, a framework for sustainable supply chain of the hospital is proposed in the present study. This is the first contribution of this study. The second contribution is using the intuitive fuzzy cognitive map method for the relationship between extracted concepts. Findings: Delphi method was used to reorganize 68 initial concepts into 15 concepts Contains: demand management, resource and capacity management, customer relationship management, supplier relationship management, service management, information management, financial performance management, Attention to the environment, contamination, energy consumption, legal requirements, employees, community and stakeholders, social accountability and business ethics. The results indicate that service delivery management is highly central among other concepts. Originality/value: with focusing on concepts such as service management, and capacity and resources management, The sustainability of the hospital supply chain can be improved